Expert/Area Lead Pricing & Valuecreation in Amsterdam

Expert/Area Lead Pricing & Value Creation with execution power (fs 13/14).

Responsible for the commercial pricing of ING NL

Fixed, Full-time, Province of North Holland

Experienced Minimum education: Masters

Function scale minimum: NL Salary scale 13/14 function scale maximum

The Center of Expertise Pricing & Value Creation is responsible for the commercial pricing, price strategy, the different price structures, price positioning and the price level of all product groups (for example, payment, saving or business loans) and thus for the profit realization of the Domestic Bank.

But pricing goes beyond profit alone. Pricing is also important for

• steering our balance sheet

• steering our credit and market risks

• Influencing customer behavior and associated costs (incentivize or discourage services)

• Influence on price perception of our customers

and this steering the value creation of DB NL.

And all based on the principle that all our prices must be fair and transparent and in line with the regulations and the overall purpose of ING.

The central Pricing & Value Creation department has more than proven its value. But we see many more opportunities! As ING, we must become less dependent on our interest income. We need to make a switch to more fee-based income and other income models. And we want to make the switch to personalized & digital. With Value Based Pricing components based on willingness to pay, behavioral pricing and with cross product price propositions, thus creating more price points. In this way we create value for our clients and for ING.  

As an enabler for this strategy the CoE Pricing & Value Creation is implementing EPOS. An Enterprise Catalogue, Pricing and Billing engine that will enable ING to become more flexible, have a shorter time to market and develop more personalized, digital (cross-product) propositions.

The Pricing & Value Creation department of ING DBNL consists of 35 FTE; a mix of Pricing and IT squads. You will lead 2 squads of Pricing Marketeers (total of 13 FTE) and you will be part of the Leadership Team of CoE Pricing & Value Creation XB together with the CoE Lead, Expert Lead Digital & Personal (EPOS) and the Expert/Area Lead Pricing in Belgium.

Main duties and responsibilities;

• Developing and maintaining the pricing strategy and pricing policies for the private and business products of Domestic Bank NL
• Develop and maintain the underlying cost price models and assure they comply with regulations and market standards on model risk management
• Monitoring all price points (>800) and making proposals to the management for changing rates, taking into account customer interests, margins, risk, legal, costs and reputation to reach Dynamic Plan targets. At times present and defend the price proposals in Pricing Committee DBNL
• Monitoring of price execution and realization over all products and services
• Ensure that we comply with ING’s risk and compliance policies and respond to requests from internal and external supervisory organizations (DNB, ECB, AFM, etc)
• Enabling the squads to deliver in the Agile Way of Working by ensuring proper prioritization and focus on results
• Developing competencies and knowledge sharing regarding, pricing, risk and Finance knowledge within the squads
• Building the bridge to EPOS - the enabler of the pricing strategy and the delivery part of the Tribe to ensure future proof proposition development and execution
• Replacing the Crossborder Expert Lead in PC DB NL and ALCO when required.
• Manage complex stakeholder field (sales, Segment and Service Tribe leads/PALs, Sr. Management Finance & Risk)

Who are we looking for

A passionate and inspiring Expert/Area Lead who is able to make complex assessments between, customer interests, benefits, volume (balance sheet), risks, costs, competition and reputation. He or she provides an environment in which people excel. The intended Lead focuses on operational and strategic pricing. The EL/AL Lead Pricing & Value Creation has highly developed analytical skills, a strong network within the bank and earns the respect of the pricing specialists by challenging them and giving them direction.

Most important knowledge & experience;

The Expert/Area Lead

• Delivers results even under difficult circumstances
• Is inspiring and shows energy & passion
• Thinks big and appreciates the small improvements
• Has a focus on collaboration: sets aside his or her own 'ego' for the best result and facilitates others within the expertise center and segments and services to be successful
• Achieves the best result by empowering and giving responsibility to the team, but at the same time knows how to 'stimulate', challenge and keep the team sharp
• Has a clear vision on pricing
• Steer on facts and data (both in management and in determining strategic direction);
• Is analytically and numerically strong
• Has demonstrable experience in pricing
• Has demonstrable experience in market risk, credit risk or finance
• Has demonstrable experience in managing a team of specialists
• Has experience with supervisory organizations and audits
• Has completed a university study;
• Is fluent in the Dutch language (for being able to read legislation, public documents, reports, etc)

Want to know more or apply?

Do you recognize yourself in this profile? Then apply now and become Expert/Area Lead Pricing & Value creation. You can express your interest through a letter of application in which you state why you are ideally suited for this position. We would also like to receive:

• Your current CV;
• Your motivational letter